Radio 91.1 Throws Grammar to the Dogs

As I was driving back from dinner tonight, I tuned into Radio 91.1. It's slogan is "Radio 91.1 - What A Fun!" This grammatically incorrect phrase would give my high-school English teacher sleepless nights. It's quite amusing to hear the RJ speak in relatively good English and then lapse into degenerate grammar with the slogan. The usage of English in the slogan seems to be derived from North Indian corruptions of English (I would risk saying that it has Punjabi undertones), rather than South Indian. But that's the beauty of the slogan. It's about throwing rules to the dogs and enjoying oneself. The slogan seems to be saying, "Grammar, go 'bleep' yourself. You are not going to get in the way of my having fun." So we then come to understand the values of the young generation that the station is targeting. It's about form following function. It's about bending rules to satisfy a larger goal (In this case short-term delight). It's about communicating effectively rather than correctly. It's about cross-batting the ball and slogging it into the crowd, rather than majestically cover driving a full-pitched delivery to the fielder at long-off for a single. It seems that the long-lasting effects of Colonialism are finally wearing off.